The new Palmer College of Chiropractic home page has been launched. The home page redesign focuses on providing prospective students and their families the information they want in a streamlined, interactive manner. Palmer’s target demographic is men and women ages 22-32 with an undergraduate degree in the sciences.
The site is responsive – meaning Web pages automatically open in a format tailored to the device (phone, tablet or PC) being used. More than 60 percent of Palmer’s prospective students open Palmer emails (usually containing links to the website) from a mobile device, and 13 percent more people visited the website from a mobile device this year compared to last year.
The new site includes photos that link to videos, graphics and stories. It also features easier access to news, events and social media. The Admissions section (consolidated Admissions and Prospective Student sections) and Academics also have been overhauled. The new site was tested with prospective students and their families, and meets or exceeds website standards for “best practices.”
Testing will continue as more sections of the website are reformatted. Section content and navigation will continue to be streamlined, and photos, graphic elements and compelling profiles of prospective students, current students, alumni, patients, faculty and staff will be added.
Palmer’s Marketing & Communication Department’s electronic media team began the redesign process two years ago. Throughout the process, the team conducted extensive research into website design best practices, reviewed site analytics and gathered target-audience feedback.
Marketing & Communication staff will work with the rest of the College divisions and departments in the coming months to systematically update and transfer their web content to the new format. A key upgrade for departments will be the ability to maintain and update Web content themselves, rather than having to rely on another office to do it for them.
If you have questions about the new site, please contact Kim Kent, marketing operations manager, at firstname.lastname@example.org or (563) 884-5176.