CHRIS D.WOOD, D.C.
Field doctor in La Crescent, Minn.
Chris D. Wood, D.C., Davenport 2001 |
How he makes enrollment grow:
- Mentors young people interested in a chiropractic career
- Works with the Davenport Campus Admissions Office during prospective student dinners in La Crosse, Wis.
Grass-roots recruiting:
Opened pre-chiropractic clubs at Viterbo University in La Crosse and the University of Wisconsin-La Crosse.
Time investment:
Two hours a month
Rewarding results:
“It’s fun when I go to Palmer Homecoming and I see former
interns from my office, or when they visit me on trimester
breaks after they start at Palmer. It’s exciting to see what
progress they’ve made.”
Return on investment:
When he first started recruiting he didn’t expect that
prospective students would have a positive effect on
his patients and help to re-energize his practice.
MARTIN CHOY, D.C.
Field doctor in San Diego, Calif.
Martin Choy, D.C., West 2006 |
Early recruiting:
Attended his first recruitment event as a 2nd Quarter student
How he makes enrollment grow:
- Assists at Palmer recruitment events in the San Diego area
- Promotes Palmer at high school sports events
- Encourages prospective students to job shadow at his office
The rewards of recruiting:
“In some respects, I think recruiting students is more of a
benefit to me. In addition to the personal satisfaction of
knowing that you’ve played a part in the student’s decision
to attend Palmer, it also helps keep you enthusiastic about
chiropractic and strengthens your commitment to your school.”
STEVEN WILD, D.C.
Technique professor on the Davenport Campus
Steven Wild, D.C., Davenport 1970 |
Strong recruiting roots:
- Opened a practice and began recruiting students in 1971; retired in 2008
- Joined the Davenport Campus faculty in 1971 where he continues to teach while volunteering as a recruiter
From patient to student:
- While in practice, he would ask patients who were leaning toward a healthcare profession if they had ever considered a career in chiropractic.
- His clinic always displayed recruitment posters and other Palmer materials.
How he makes enrollment grow:
- Makes calls in the Admissions Office to prospective students who have inquired about the College
- Takes part in the Prospective Student Interactive Classroom
Experience in which 100 or more students and their families visit the
Davenport Campus, meet students, speak with faculty and ask Admissions
representatives questions. “I believe what we have here in terms of
people and facilities are second to none in this profession.”
ANGELA KENNEDY, D.C.
Field doctor in Clearwater, Fla.
Angela Kennedy, D.C., Florida 2006 |
Early recruiting:
Began recruiting after being in school for just a few quarters
and was one of the first student callers on the Florida Campus
How she makes enrollment grow:
- Informal recruiting while at Homecoming
- Speaking at prospective student luncheons
- “My family also helps me spread the word.”
Nurturing future chiropractors:
“I love it when a student follows my advice and heads to the
Florida Campus, but I am more proud to hear that they
choose to be a part of the Palmer family.”
How to start recruiting:
“All you have to do is speak up. If you love your profession
and have passion, you just need to tell your story. You are
already recruiting for Palmer if you just talk about your
experiences and share your story.”
KENDALL WILSON, D.C.
Field doctor in Little Rock, Ark.
Kendall Wilson, D.C., Davenport 2005 |
How he makes enrollment grow:
- Holds health talks at area schools and colleges
- Takes part in high school career fairs
- Teaches anatomy and physiology at a technical college
Going the extra mile:
Hosts trips to the Davenport Campus for interested students
in his class to teach them about chiropractic and Palmer College
with the help of his wife, Niki
Cultivating a diverse student body:
- One Hispanic student of his had never heard of chiropractic
until he met Dr. Wilson.
- “More minority doctors are needed. I’d like to see the percentage
of minority chiropractors match the percentage of minority patients.”
RICHARD ROBINSON, D.C.
Field doctor/sports chiropractor in Vancouver, B.C., Canada
Richard Robinson, D.C., West 1996 |
A deep commitment to sports:
Field doctor and chiropractor on the healthcare team for
recent Canadian Olympic teams; will do the same at the 2010
Winter Olympics in Vancouver
How he makes enrollment grow:
- Speaks to prospective students at Palmer recruiting events, including one held at the 2008 ACA Sports Council Symposium
- Recruits students both in his native Canada as well as in the western U.S.
Nurturing future chiropractors:
“I had a lot of role models when I was going to Palmer, doctors
who were very generous with their time and the sharing of
their experiences. … This example of giving back is something
I’ve tried to emulate, because I’m the chiropractor I am today
in large part thanks to these doctors.”
JOHN AZNAR, D.C.
Field doctor in Orem, Utah
John Aznar, D.C., Davenport 2000 |
How he makes enrollment grow:
- Job shadowing
- Works with the Davenport Campus Admissions Office during its Utah recruiting trips
- Advises potential chiropractic students and the chiropractic club at Brigham Young University in Provo, Utah; also speaks to classes and extracurricular groups there
Nurturing future chiropractors:
“I had one student who recently graduated and returned to the area.
He called to thank me for referring him to Palmer and was seeking
advice on setting up his practice. What a neat experience to see a
student from start to finish!”
Why he does it:
“I love Palmer and am convinced that they offer the very best
chiropractic education possible.”
CASEY CRISP, D.C.
Faculty clinician on the Davenport Campus
Casey Crisp, D.C., Davenport 1997 |
How he makes enrollment grow:
- Speaks at Admissions events
- Takes part in Monday/Friday campus visits
- Takes part in the Prospective Student Interactive Classroom Experience
From patient to student:
“When I was in private practice in Jonesboro, Ark., I had a patient
bring in her child who was usually in the hospital once a month due
to asthma attacks. He made tremendous strides with chiropractic
care. His mom was so impressed that she decided to come to Palmer.
She graduated in October 2007—10 years after my graduation.”
Why he does it:
“Palmer is chiropractic! There are no alternatives. If you’re passionate
about what you do, people want to know what it is. Passion opens up
dialogue and doors to people and places you wouldn’t believe.”
DAVID DE OLIVEIRA, D.C.
Field doctor in Hackensack, N.J.
David De Oliveira, D.C., Florida 2005 |
How he makes enrollment grow:
- Holds high school health fairs and community health talks
- Speaks at Farleigh Dickinson University in Hackensack
- Hosted a prospective student event at his practice in conjunction
with the Florida Campus Admissions Department
From patient to student:
“I also speak with my younger patients about chiropractic as a
career choice. They have many questions about chiropractic and
what it takes to become a D.C.”
Time investment:
Five hours a month
How to start recruiting:
“When you are in the community, educating potential patients, you
are also educating younger people about the field of chiropractic.
So it serves a dual purpose.”