Palmer College
Defining Palmer’s identity: College initiates alumni surveys
As the healthcare landscape continues to
change, Palmer College is taking steps to
solidify a relevant identity within the contemporary
chiropractic education marketplace.
Through a series of surveys and
questionnaires planned for early this
summer, the College will gather valuable
information from alumni, clinic patients
and the general public that will assist
with that effort.
“Many experts and leaders both within
and external to the chiropractic profession
have stated a need for the profession
to have a clearer identity,” said Palmer
College Board of Trustees Chair Trevor
Ireland, D.C. “Therefore, I have asked
the Board and College administration to
work together to initiate these surveys.”
Outcomes from these efforts will be used
to create succinct definitions that satisfy
the diverse stakeholder groups within the
profession, such as College faculty and
staff, alumni, current patients, and the
scientific community. At the same time,
it must also provide a clear identity that
will serve the profession as a marketable
statement to the wider public of prospective
students and patients, other healthcare
disciplines and health policy makers.
Furthermore, a clear public identity will
help reinforce the College’s brand as The
Trusted Leader in Chiropractic Education.
The surveys will be conducted using
various online and print survey tools,
and should be concluded by the mid
summer. Palmer College’s Office of
Strategic Development will then compile
and tabulate the results from each of the
four survey audiences, and generate an
initial comprehensive report for review
by the Board and the College administrative
team this fall.
Watch for e-mail messages from Palmer
Communications or visit www.palmer.edu
for more details about these important
surveys.