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a message from Dr. Burt

Corporate chiropractic trend is mutually beneficial

Dr. Burt

When I sat down to write this I had just returned from our sixth annual alumni travel event. This year my wife, Karla, and I joined 80 people on a trip to Punta Cana in the Dominican Republic. The event was sold out, the speaker was phenomenal and we had a terrific time.

During the trip I was asked by several folks how to become a member of the Palmer College of Chiropractic Alumni Association. That question surprised me, because I thought everyone knew by now that if you were a graduate of one of Palmer’s three campuses you were a member. It’s all-inclusive and there are no dues. When you graduate, you are born into a Palmer family. As with all families, as time goes on they get larger. As families get larger they can become a little disconnected, but they’re still family and there’s value in that. Staying connected with your Palmer family helps you in innumerable ways. It can be as easy as attending a Homecoming event.

On our end, we are constantly striving to provide you with meaningful products and services to help you be more successful in practice. In addition to our other alumni business services, Palmer has arranged with NCMIC Finance Corporation to offer possible savings to alumni on merchant credit/debit card processing acceptance. Go to www.palmer.edu/BusinessServices and click on the Merchant Card Processing Program link to learn more. We’ve also arranged with a Google Business Photos Trusted Photographer to provide a Google Tour package exclusively for alumni to showcase your practice online. Go to the Google Business Tour link on the Business Services page for more information.

Regarding our cover story, the trend of chiropractors working as health care providers on site at businesses is a very interesting one, with tremendous potential for the profession. I’m a board member of the Foundation for Chiropractic Progress, and they’ve not only been working very hard to promote positive messages for chiropractic, they’ve also been working with various groups to put chiropractic and its health benefits on their radar.

Individual chiropractors have also made great inroads in the business community through their phenomenal work in their own communities. Their leadership in business and civic organizations has helped the business community understand both the efficacy and cost-efficiency of chiropractic. Every business is looking to reduce costs, so they’re bringing health care professionals on site to care for employees. Businesses that allow their employees to receive as much chiropractic care as they would like are seeing the benefits of chiropractic in terms of reduced time off and better satisfaction with their work environment. Business leaders are seeing that more chiropractic care is better than less.

Health care trends are focused on outcomes, and when you look at outcomes and containing costs, chiropractic comes out on top of nearly every study. There will be turf battles, but chiropractic will quietly and slowly become integrated into the needs of the people. It won’t be long before people expect and ask for chiropractic benefits or on-site chiropractic care.

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