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Program gives students plenty to SPEAK about

Dr. Julie Johnson (center) and SPEAK student representatives started off the event with style.
Dr. Julie Johnson and students

On Wednesday, Aug. 24, Palmer’s Davenport campus students, faculty, staff and friends took to the catwalk for a fashion show called “Clinic Attire ... With Style.” It was the kickoff for Palmer Chiropractic Clinic’s SPEAK (Student Patient Education Awareness and Knowledge) program.

Three Quad-City mayors joined in the fun: Charles Brooke of Davenport, Mike Freemire of Bettendorf, Iowa, and Don Welvaert of Moline, Ill.

“Students participating in the SPEAK training program will undergo a rigorous promotions training program,” said Julie Johnson, D.C., Palmer Davenport ’00, SPEAK adviser. “Those completing the program are then qualified to participate in Palmer Chiropractic Clinics’ promotional and patient education events.”

Students were asked for their input on a new student clinic marketing program in February, after which the SPEAK program was launched. Its name was adopted from a similar organization at Palmer West.

“Our goal is to have our three campuses communicate with each other to exchange ideas, support one another and maximize our efforts,” said Dr. Johnson. “The mission of SPEAK is to do everything we can to prepare our students to be able to educate their patients about chiropractic as well as successfully market their practices. We do this by helping polish the students’ public speaking and interpersonal skills as well as by networking with local community and business leaders.”

Palmer West students Dominic Pisaro, (center), and Jamie Engel talk with fellow students about the SPEAK program during Club Day on the Palmer West campus.
West Club Day - SPEAK booth
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