Dr. Julie Johnson (center) and SPEAK student representatives started off the event with style.
On Wednesday, Aug. 24, Palmer’s Davenport campus students,
faculty, staff and friends took to the catwalk for a fashion show
called “Clinic Attire ... With Style.” It was the kickoff for Palmer
Chiropractic Clinic’s SPEAK (Student Patient Education Awareness
and Knowledge) program.
Three Quad-City mayors joined in the fun: Charles Brooke of
Davenport, Mike Freemire of Bettendorf, Iowa, and Don Welvaert
of Moline, Ill.
“Students participating in the SPEAK training program will undergo
a rigorous promotions training program,” said Julie Johnson,
D.C., Palmer Davenport ’00, SPEAK adviser. “Those completing
the program are then qualified to participate in Palmer Chiropractic
Clinics’ promotional and patient education events.”
Students were asked for their input on a new student clinic marketing
program in February, after which the SPEAK program was
launched. Its name was adopted from a similar organization at
“Our goal is to have our three campuses communicate with each
other to exchange ideas, support one another and maximize our
efforts,” said Dr. Johnson. “The mission of SPEAK is to do everything
we can to prepare our students to be able to educate their
patients about chiropractic as well as successfully market their
practices. We do this by helping polish the students’ public speaking
and interpersonal skills as well as by networking with local
community and business leaders.”
Palmer West students Dominic Pisaro, (center), and
Jamie Engel talk with fellow students about the SPEAK
program during Club Day on the Palmer West campus.