Blueprints for success

Blueprints for success

Recent graduates are building new practices with careful planning and hard work
Summer 2006


Clowning around for chiropractic

Dinner and a toy Once a month Leonard Weiss, D.C., dressed as a clown, treats patients and their guests to a free dinner at a Quad Cities-area restaurant where he provides the entertainment. A skilled balloon “sculptor,” here Dr. Weiss shapes a balloon into a toy for a young visitor.
Dr. Weiss gives a balloon bracelet to toddler

If you call Leonard Weiss, D.C., Davenport ’01, a clown, he won’t take offense. He’s actually been a clown for years. It started as something he enjoyed doing to make extra money and has grown into a marketing effort.

“Before I attended Palmer, I was involved in children’s entertainment,” said Dr. Weiss, whose private practice, Weiss Family Chiropractic, is located in Davenport. “Today, I make balloon animals and do face paintings. At first I would perform at various restaurants to help generate business for them. But once I became a student and a local newspaper featured me and mentioned I was going to Palmer, it became a great way to talk to people about chiropractic as well.”

He feels that being a clown has opened up opportunities for dialogue between himself and future patients. Rather than talking to a doctor, which can be intimidating to some, they can talk to a man in a funny suit, he said. “It seems to lower their defenses so they can talk freely.”

Dr. Weiss is also involved with the Alumni Student Recruitment Program (ASRP). He attends events for local high school students and is eager to talk to them about Palmer and chiropractic.

On average, Dr. Weiss goes out into the community four times a month. He holds blood pressure screenings, stress evaluations and works with parks and recreation departments as well as restaurants.

“When I paint faces and make balloon animals, it’s a chance for me to entertain and introduce people to chiropractic,” he said. “Patient education is very important. I want to get people thinking, ‘Why aren’t I seeing a chiropractor?’”

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