a message from Dr. Burt

Dr. Burt

Whenever I attend alumni events, I’m often asked about the College’s future plans. But I also often hear, “How can I help?” I wonder how many other colleges and universities hear that from their alumni.

Having dedicated and devoted alumni is truly gratifying. It’s also essential for the success of Palmer and the alumni program. We’re currently in the midst of recruiting alumni to join one of a number of focus groups, each representing a different region of the U.S. and Canada. Input from these groups will be used to help us determine what we need to do to better serve our alumni, their practices, the College and, ultimately, the chiropractic profession. In this way, we’re making our alumni true participants in the alumni program.

Recruiting got underway at Homecoming on both the Davenport and West campuses, and will continue at the Florida campus Homecoming in January. If you would like to take part in one of these focus groups, please contact me at (800) 722-2589, Ext. 3, or mickey.burt@palmer.edu.

We’re also helping alumni recruit new students to the College. During the Davenport Homecoming, prospective students had the chance to meet with Palmer alumni and talk about what the College can offer them. We also introduced a new networking program called Practice 2 Practice which allows alumni to meet with students to discuss their practice and the type of practitioner they’d like on their staff—whether as an associate or a partner. Our goal is to eventually match all of our students with doctors who share similar interests in technique, style of practice and location.

While more and more alumni are stepping up to help with the success of our future graduates, I’m also encouraged by the support the College itself is receiving from organizations that aren’t directly connected to Palmer or chiropractic.

Recently, The Kresge Foundation awarded Palmer College a challenge grant of $750,000, contingent on us successfully completing our current capital campaign. Last year, The Kresge Foundation awarded more than $131 million in grants to non-profit organizations. However, this is the first time The Kresge Foundation has ever granted money to a chiropractic college.

Outside support like this is making it easier for the College to undertake innovative projects like the construction of the Chiropractic Learning Resource Center on the Davenport campus. When completed, this pioneering clinic will improve the delivery of chiropractic care not just at Palmer but in chiropractic clinics around the world.

Pioneering is what Palmer is all about. Along with introducing chiropractic education to the world, it has introduced the art, science and philosophy of chiropractic to people around the world through its graduates. In our features section, you’ll learn about two Palmer pioneers who are clearing the path for chiropractic care in Saudi Arabia and China.

Recently, while at a convention, several non-Palmer chiropractors came up to me and said, “I’m embarrassed that I’m a chiropractor and I’ve never been to Palmer College to see where it all started.” Could it be that chiropractors who didn’t attend Palmer know that there’s something Palmer graduates have that they don’t have?

Why is that? Well, in the words of Palmer’s new tagline, “Because Palmer is Chiropractic.”

That new tagline is part of Palmer’s new brand, which was launched this August and is covered in detail on page 19. The development of that brand was based on intensive research gathered from focus groups, surveys and interviews with prospective students, current students, alumni and employees.

The end result is a brand that says who we are and what we do. It also adds value to our ability to build and maintain successful practices by encouraging those seeking chiropractic to get their care from Palmer graduates. Because Palmer is Chiropractic.

As you can see, there are a lot of exciting things happening at the College. Thank you for giving me the opportunity to tell you about them and to share my insights with you.

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