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Summer 2007

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Event marks start of Center for Business Development

Palmer Destination Success: A Journey From Within brought more than 600 students, alumni, faculty and staff to the Davenport Campus.

In his presentation, Dr. Breck Beasley said that in order for someone to achieve success, one needs to be receptive to it.
Dr. Breck Beasley speaking in front of curtain

During the opening of Palmer Destination Success: A Journey From Within on March 31, Vice Chancellor for Student Success Kevin Cunningham, D.C., Ph.D., told the audience that “at Palmer College you’ll gain the knowledge you need to have a successful chiropractic career.”

This new center is dedicated to excellence in the development of chiropractic business skills, Dr. Cunningham said, through modules that teach students how to do community health talks, provide information on office software packages and practice management programs, and a mentoring program with alumni.

Chancellor Larry Patten challenged students in the crowd to “find the delight of your life, and then commit to what you’ve decided, trust and believe in yourselves, then wait, because the world doesn’t run on your clock.”

Another speaker, Arlen Fuhr, D.C., president and co-founder of Activator Methods International, Ltd., spoke about how to establish cultural authority, for individuals and for the chiropractic profession. If only seven percent of the population go to a chiropractor, then 93 percent of the population needs you, he told the audience.

Cheryl Langley, D.C., spoke about “Mastering Your Lifetime Care Practice.” She said that because she wanted to build a practice for families and children, she started attracting families with children to her practice and then their extended families.

Dr. Frank Sovinsky told the audience, “If you’re compassionate, the law of attraction says you’ll attract people who really need compassion.”
Dr. Frank Sovinsky on stage in front of alumni

Later, the presentation by Frank Sovisky, D.C., Davenport ’81, featured a backand- forth banter with the audience. “Are you in it to win it?” he asked. The audience shouted back, “I am in it to win it.” He told them, “Chiropractors don’t always agree, but we are loud and the world will know we are here.”

The audience then learned about the six principles of success as presented by Chuck Gibson, D.C., Davenport ’55. “First,” he said, “you must have a belief with absolute conviction. Secondly, you must be an optimist, and third, you must have courage. The fourth principle is that you must have character, and the fifth is that you must have relentless preparation. The sixth principle of success is to learn to communicate.”

Between sessions, 8th trimester Davenport Campus student Geoff Huls explained why he originated the idea of Destination Success. “When I got into school here at Palmer, I realized the business skills were lacking,” he said. “All I could think about was this center. We could lead and inspire people at The Fountainhead.”

Mr. Huls then passed his ideas on to a group of other students. Then they took his concept to the College, which saw an opportunity for the program to provide opportunities for graduates as well. “Now it’s become the Palmer Center for Business Development–Destination Success,” he said. “This will allow us to develop the business skills we need to be successful. It’s going to be an amazing resource for students. This has been a partnership between the students, the faculty and the staff at Palmer College.”

Dave Campbell, another Davenport Campus student who helped develop Destination Success, had one word to describe the event. “Phenomenal,” he said. “It’s better than I could ever have imagined. The energy is fantastic.”

From the alumni side, Lisa Killinger, D.C., Davenport ’83, of the Palmer Center for Chiropractic Research, also saw a value for graduates who already have established practices. “I hear from so many alumni that they truly value the education they’ve received at Palmer but would like to be able to learn more about the business side of chiropractic,” said Dr. Killinger.

The inaugural Destination Success event was also host to dozens of exhibitors during EXPO in the Lyceum Hall Ballroom. One of the vendors who regularly appears at events throughout the country said that it was the best event of its kind that he’d ever been to. The venue also gave students and chiropractors a place to meet and network between sessions.

“It’s a dream come true, and it’s brought excitement back into the lives of the students,” added program originator Geoff Huls. “People are on fire for chiropractic and their future.”

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