Co-founders of the Titleist Performance Institute
Dave Phillips, left, and Dr. Greg Rose, right, with
Padraig Harrington, holding the Claret Jug from
the British Open. Harrington is the 2007 and
2008 champion of the British Open. |
While studying engineering at the
University of Maryland, Dr. Greg
Rose, Davenport ’96, discovered his
love of golf—and it was because of
golf that he discovered chiropractic.
“I worked at a local golf course
and got to know some of the
golfers,” said Dr. Rose. “It turned
out that they were chiropractors.”
Laughing, he added, “With chiropractors,
it’s usually one of two
things: they either want you to be
their patient or become a chiropractor
yourself.”
After Dr. Rose graduated from
Palmer, he opened his practice,
Advantage Golf, in Bethesda, Md.,
and offered care only to golfers.
This led to the opening of his fitness
center, Club Golf, in Gaithersburg,
Md. “Everybody told me I
was crazy,” he said. “But within
four years, we had 3,000 patients.”
A chance meeting with Pete Uihlein,
son of Titleist CEO Wally Uihlein,
ended up with him relocating to
California. In talking with the elder
Uihlein, Dr. Rose told him that he
believed that the innovative techniques
they were using at Advantage
Golf were the future of golf. That
was when Wally Uihlein invited him
out to the Titleist headquarters.
Together, Dave Phillips, a faculty
member of the PGA of America,
and Dr. Rose proposed taking
Titleist’s club fitting expertise to
the next level by incorporating
the physical attributes of the body
and swing technique to improve
a golfer’s game and wellness
factors. What they proposed
would turn into the Titleist
Performance Institute, which
they co-founded in 2002.
Now Dr. Rose and Mr. Phillips are
part of the hands-on team creating
the ultimate golf experience. In
addition, Dr. Rose teaches seminars around the world
on golf biomechanics and video swing analysis for
isolating physical limitations (using computerized
three-dimensional motion capture models of the
golf swing). He also co-hosts the weekly Golf Fitness
Academy on the Golf Channel.