spinal column

A practice as diverse as the community it serves

Brandon Perrine, D.C., Davenport ’08
Dr. Perrine, center, with patients Yuli Ediht, left, and Elizabeth Escobar.
Dr. Perrine standing in between two patients

When I was a little boy, Christmas Eve was always an exciting time for my brothers and me. I can recall being five years old, wide-eyed, and lying in bed thinking about how sad it would be to grow up. I knew inevitability I would have to start buying gifts for everyone. I could not comprehend the joys that could come with a life of service and giving.

Fast-forward 23 years to February of 2008 when, as a new Palmer graduate, I posed for a picture with Dr. Kern. The ceremony was so surreal. Thousands of memories passed through my mind—watching my mother receive chiropractic care when I was seven and reminiscing about the many years I spent with my mentor, Dr. Bill H. Richardson. He once said, “Son, if you go to Palmer and get your degree, you can have my practice.” And that’s just what happened. Five days after graduation, I took over his clinic. I could not have dreamed of a better graduation present.

At my office, which is a walk-in and 100 percent cash practice, I treat an average of 160 patients a week with an average of 3.66 new patients per week since opening. I care for patients ranging from three months to 86 years of age, some of whom are multi-millionaires, others who are middle income and many more who come from lower income homes.

My clinic is located in Southaven, the fifth largest city in Mississippi. The unique aspect of my practice is the amount of Hispanic patients that come in for treatments. Initially the language barrier presented minor obstacles. This required me to learn a small amount of Spanish, taught to me mostly by willing family members of the patients.

A common occurrence, which transpires in variations, happens when a Hispanic family enters the clinic for the father of the family to be treated. Without fail, post treatment, he will get up and return to his family in the waiting room. Seconds later the mother, son, daughter and grandparents will ask to be treated. Those families then go back to their community, sharing the experience of chiropractic. My marketing is 100 percent word-of-mouth.

The Hispanic community, from my experience, warmly accepts natural health care. I believe in true preventive health care. I also believe in helping those individuals who are hurting, physically and financially. Likewise, I treat and lead patients toward maintenance care.

However, I have yet to see a day where I did not take care of multiple pelvic subluxations. Most of my Hispanic patients need to function to work and to make money to feed their family. If I do not help them, their chances of getting the help they need are slight because many of them don’t carry health insurance, which other healthcare providers require. For people with less of an ability to pay I offer a discount. In some cases, I’ve even had people offer fruits and vegetables as payment. In other cases, I’ve provided care for free.

I’ve also found that many of these patients don’t like to use symptom-reducing medications, which their culture shuns. I am blessed to be the one to serve their desire for natural health care. I wish I had a whole practice of patients as committed to chiropractic. But then my job would be too easy.

My practice works because my patients know that I care for and desire to serve them. I refuse to allow a lack of money to prolong the suffering to anyone’s health. Patients who lack insurance coverage are at times left out of the circle of chiropractic care. This is unacceptable. Regardless of age, race, or earnings, all my patients receive the same treatment, care and compassion.

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