Chiropractic Identity

Chiropractic Identity

Defining who we are for health care
Fall 2012

Florida Campus

Community partnerships mutually beneficial

WNDB Sunrise Today show live remote broadcast before an audience of Palmer students.
WNDB Sunrise Today set

As chiropractic care continues to enlarge its footprint nationally, Palmer’s Florida Campus is doing the same in the central Florida community. What is emerging are partnerships with organizations representing a wide array of interests and stakeholders. The result is often a greater understanding of the benefits of chiropractic care and an endorsement from those organizations that are realizing those benefits.

“One day we’re hosting an event on campus and the next we’re bringing our services out into the community,” says Ted Nikolla, communications specialist for the Florida Campus. “Each new relationship affords the exciting opportunity to showcase Palmer College as The Trusted Leader in Chiropractic Education.”

WNDB radio named Palmer’s Clinics their “Chiropractor of the Year” for both 2010 and 2011, and recently produced and broadcast their “Sunrise Today” morning show from the Florida Campus’ new Standard Process Student Center. “We love featuring organizations like Palmer College in our programming,” says Mike Moltane, WNDB manager. “Our recent on-location broadcast allowed us to showcase chiropractic, Palmer as a leader and their bright and energetic students in their beautiful new building. That’s a winning combination!”

The diversity of community partnerships include those with the Daytona Cubs, Daytona State College, Bethune-Cookman University, Ladies Professional Golf Association (LPGA), United States Tennis Association (USTA), Port Orange Green Market, Port Orange Family Days, Halifax Hospice 5K, One Voice for Volusia, Home Depot, Wal-Mart, homeless and other veterans groups, and the local chambers of commerce to name a few. The Florida Campus also hosts events such as Palmer Paints the Towne, Palmer Clinics Healthy Heart Run and the recent “Trot for Troops.”

Here’s what one of Palmer’s partners had to say: “We love your students. Our community is much greater with Palmer here. They are good citizens, and you always see them out there at various events giving back to the community,” says Debbie Connors, executive director, South Daytona – Port Orange Chamber of Commerce.

“Our administration, student services and our Sports Council work very closely together to develop and sustain these relationships,” adds Mr. Nikolla. “As our footprint grows, more and more individuals and organizations are contacting us directly, requesting our services … and partnerships develop. These partnerships enhance the credibility of both parties. They help grow our students, chiropractic and Palmer College as well as our community.”

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