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Learn about Palmer's chiropractic identity project

10/12/2012 (Archived)

You've probably been hearing about Palmer's identity initiative. You'll learn all about it in the upcoming issue of Palmer's Insights alumni magazine. Until then, check out this video, which explains the background of why it's important to you and the profession at large for chiropractic and doctors of chiropractic to have an identity that's easily understood by health care consumers. The identity statement is: The primary care professional for spinal health and well-being. It is supported by a number of documents.

The chiropractic identity expresses the unique role and attributes of a Palmer Doctor of Chiropractic. This video shares why the identity project was necessary, including expected outcomes, unification of the chiropractic profession, pride in the institution that is Palmer, and how the identity will benefit alumni, students, patients and more.

To watch the video and find out more information, visit www.palmer.edu/Our-Identity/.