James (Jim) O’Connor, APR, has been appointed to the new position of vice chancellor for marketing and communication. He joined Palmer College on May 15 and has responsibility for all marketing and communication functions for the College and its three campuses. His office is located in the Marketing and Public Relations Department on the first floor of the Administration Building on the Davenport Campus.
Mr. O’Connor comes to Palmer from the University of Northern Iowa (UNI), Cedar Falls, where he served as executive director for university relations. In that role he led the development of integrated university marketing, public relations and branding efforts, and was the primary communications contact for university issues and crisis management. He also directed the Office of University Relations, which includes a staff of 12 and eight students. He served on a number of university committees and established UNI’s first-ever Issues Group, or issues management team, in 2002.
“I’m very impressed by the entrepreneurial spirit at Palmer,” Mr. O’Connor said. “I look forward to becoming part of the team.”
A 1989 graduate of the University of Northern Iowa, Mr. O’Connor earned his accreditation in public relations (APR) in 1997. Prior to becoming executive director of the Office of University Relations, he served as associate director of public relations for UNI. He also taught several courses at UNI, including “Public Relations Writing” and “Reporting Methodologies and Sources.” In addition, he was a counselor at Morgan & Myers, Inc., Waterloo, Iowa, where he developed and managed award-winning print, radio and video communications programs for various agency clients. He also was director of development for Cedar Valley Hospice, Waterloo, and an account executive at CMF&Z Public Relations, Cedar Rapids, Iowa.
“Jim’s extensive skills and experience make him a powerful addition to our developing administrative team,” said Palmer Chancellor Dennis Marchiori, D.C., Ph.D. “He certainly has what it takes to lead our marketing and communication efforts and I look forward to his contribution. We took great time and care in our selection process to find the very best person, not only in terms of skills and background, but one who also understands the unique strengths of Palmer College and our employees, students and alumni who comprise our College community.”