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Marketing and Finances

Date: TBA

Marketing

This lecture will help you understand the many advantages of an evidence-based, patient-centered, internal-referral-generating business system. This lecture will show you how to position your office and stand out in your community.

Finances

This hour will focus on A-Z issues regarding the financial aspects of a chiropractic business. You’ll learn the importance of fees and proper coding, budgeting, P/L statements and balance sheets. Also, how to determine your unit costs for providing care and how to determine whether or not to join a network based upon your unique business profile.

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