Mickey Burt, D.C.
When I started my practice more than 40 years ago, it was unheard
of for chiropractors and medical doctors to work together. Now it’s
commonplace, and the real winners are our patients.
Over the years, I’ve worked hard to develop relationships with M.D.s
and other health-care providers in my community. I’ve come up with
a seven-step process that works well.
Call a medical doctor in your neighborhood and set up a lunch meeting.
At that meeting, determine if this is someone you could work with.
Refer a few patients to the doctor. Also send your notes and keep them
in the loop.
- Visit their office and meet their staff.
- Send articles that would be of interest to them and that support what you do.
- Invite them to visit your office.
- Call them when you have a complex case and ask for their opinion.
- Don’t ask for referrals; they’ll come with time.
When we build a relationship with other health-care providers, we’re
providing a real service to patients by making sure they get to the
right health-care professional for the care they need. Additionally, by
managing our patients’ integrated care, we’re positioning ourselves as
portal-of-entry, primary-care providers. Read more about this subject
in our cover stories on pages 2 to 11.
I also want to update you on our efforts to restructure the Palmer
alumni association. We’re actively recruiting state representatives
in the top 20 states where our students come from and our alumni
practice. Each state will have a state representative and a number
of district representatives. Using Iowa as an example, we’ll have one
alumni state representative and 10 district representatives. Once
we’ve recruited for the top 20 states, we’ll bring the remaining 30
states into the program, followed by the international alumni.
This new structure will help us improve our connections with alumni
not only from a state perspective, but from a district or neighborhood
perspective. As always, thank you for all you do for Palmer and
chiropractic. I’m gratified by the attitude of so many of you I meet on
the road. You want to know what you can do for Palmer, because you
know when you help Palmer, you help the chiropractic profession grow.