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recruitment focus

New initiatives for external relations

Tasha Rucker with Dr. John Artis, Davenport ’05 (far right), and prospective students at an event in Chicago.
2 students, Ms. Rucker, and Dr. Artis posing together for photo

Last fall, the Enrollment Department created the College External Relations (CER) team, led by CER Director Tasha Rucker. Since then, Ms. Rucker and team member Kelan Ritchie, a former admissions representative, hit the ground (and air) running. Through prospective student events, meetings with alumni and informational sessions with college and university health-care advisers, Palmer is being well-received and promoted nationwide.

Bringing awareness and changing the outlook of the chiropractic profession is the foundation of Palmer’s College External Relations team strategy. The main goal is to bridge the gap between communities who know little about the profession and the value of a Palmer education through events, alumni participation and other enrollment initiatives. Ms. Rucker and Mr. Ritchie are additionally committed to increase awareness about opportunities as a chiropractor and recruitment among minorities and women.

Every college visit, community event, prospective student event and college fair affords them an opportunity to stop by local Palmer alumni offices to introduce themselves and thank our esteemed alumni for their commitment to Palmer and their communities.

You can partner with us by involvement in online webinars for prospective students; mentoring students and providing job shadow opportunities; hosting open houses; and providing contacts at colleges, universities or military installations.

In every instance this year, participating alumni have gained at least one new patient while educating the community about the benefits of chiropractic care.

If you’re interested, please contact Tasha Rucker. We appreciate your support and look forward to connecting with you soon.

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