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Gallup-Palmer report: 14% of U.S. adults saw a chiropractor last year

Gallup-Palmer report: 14% of U.S. adults saw a chiropractor last year

We still have work to do!
Fall/Winter 2015

recruitment focus

What do the Gallup-Palmer findings mean to current and prospective students?

Today’s students will impact the future of chiropractic. It’s important for students to understand some of the barriers that prevent patients from seeking chiropractic care and how they can use the results of the “Gallup-Palmer College of Chiropractic Inaugural Report: Americans' Perceptions of Chiropractic” to continue to cultivate growth in the profession and their careers.

Group of people in front of Palmer backdrop

Four #GallupPalmer take-aways for prospective students

1. It’s an exciting time. The timing is perfect for students who’re thinking about becoming chiropractors. With chiropractic employment on the rise (15 percent from 2012 to 2022, as reported by the Bureau of Labor Statistics) and nearly seven in 10 American adults believing chiropractors effectively treat neck and back pain, chiropractors have an optimistic outlook.

2. Patients have questions. Is it safe? Can I afford it? Does my insurance cover it? Being able to correctly address these concerns will restore patients’ trust and build positive doctor-patient relationships. A chiropractic education that focuses on the latest in health-care reform, insurance and billing—as well as technique instruction and hands-on clinical coursework—will equip the future chiropractor with the appropriate tools needed to answer these questions.

Degree Requirements Comparison of total educational hours: Medical Doctor, 4800; Doctor of Osteopathy, 4665; Doctor of Chiropractic, 4620; Doctor of Physical Therapy, 3870.

3. Know your value & communicate it. Consider Palmer’s significance for the profession and be proud of your education. Some Americans are uninformed about how much training chiropractors receive compared to other doctors. Doctors of chiropractic receive training comparable to that of medical doctors and doctors of osteopathy. Future Palmer chiropractors are exposed to numerous hands-on clinical opportunities that allow students to personalize their scope of practice and become specialists in that area and/or technique. Opportunities range from Palmer’s nationally recognized Sports Council Program, VA/DoD internships and hundreds of vetted, field-training positions.

4. Talk dollars and cents. Patients have concerns about affordability and need clarification. According to the Gallup-Palmer report, nearly half of all adults who’ve seen a chiropractor in the last five years say they would go more often if it cost less. Nearly half don’t know whether their insurance covers it. Prospective students need to be comfortable talking about affordability. Fortunately, for Palmer students, the last year of their education is spent in Palmer’s clinic system, which gives them hands-on, real-life experience working in the largest clinic system in chiropractic education under the supervision of a licensed chiropractor. This experience prepares future chiropractors for the reality of running a practice, answering patient questions about insurance and billing, listening to their patients and treating them effectively.

Palmer College is committed to the success of its students and graduates. By partnering with Gallup to produce this first-ever nationally representative, annual survey, Palmer is able to gain a better understanding of the patient’s point of view and potential barriers to care. These findings will better prepare students for a successful career as doctors of chiropractic.

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