The “Gallup-Palmer College of Chiropractic Inaugural
Report: Americans’ Perceptions of Chiropractic” provides
new data that both refutes some old assumptions while
validating others. It also clearly reinforces two key points:
People look to family and friends for advice about health care.
Your best advocates are your patients.
With those things in mind, the report gives three recommendations
for increasing chiropractic use:
Increase awareness about training and safety—most people
don’t know the education it takes to become a doctor of
chiropractic, or how safe chiropractic care is.
Improve access to information regarding costs and coverage—
almost 50 percent of adults don’t know if their insurance
covers chiropractic care. Encourage them to find out.
Capitalize on your reputation as a back- and neck-pain
expert. Post the infographs*. An informed patient is a
potentially strong advocate.
Palmer has developed a number of FREE patient-education
infographs to address these topics.
* They’re online and ready
to download at www.palmer.edu/gallup-report.
Each is available in electronic and print formats. Display them
on digital monitors and your website, or post them on
or in exam rooms. And make sure to include them in