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Gallup-Palmer report: 14% of U.S. adults saw a chiropractor last year

Gallup-Palmer report: 14% of U.S. adults saw a chiropractor last year

We still have work to do!
Fall/Winter 2015

practice insights

Gallup-Palmer Report: patient-education is key

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The “Gallup-Palmer College of Chiropractic Inaugural Report: Americans’ Perceptions of Chiropractic” provides new data that both refutes some old assumptions while validating others. It also clearly reinforces two key points:

  1. People look to family and friends for advice about health care.
  2. Your best advocates are your patients.

With those things in mind, the report gives three recommendations for increasing chiropractic use:

  • Increase awareness about training and safety—most people don’t know the education it takes to become a doctor of chiropractic, or how safe chiropractic care is. Use the free infographs*.
  • Improve access to information regarding costs and coverage— almost 50 percent of adults don’t know if their insurance covers chiropractic care. Encourage them to find out.
  • Capitalize on your reputation as a back- and neck-pain expert. Post the infographs*. An informed patient is a potentially strong advocate.

Palmer has developed a number of FREE patient-education infographs to address these topics. * They’re online and ready to download at

Each is available in electronic and print formats. Display them on digital monitors and your website, or post them on bulletin boards or in exam rooms. And make sure to include them in your newsletter.

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