Palmer Coronavirus/COVID-19 Updates 
Dr. Bill Moreau plus other Olympic alumni

Dr. Bill Moreau plus other Olympic alumni

Spring/Summer 2016

practice insights

Tips from the experts on working with athletes

Athlete stretching and holding elevated leg

Almost every chiropractor will care for competitive athletes during his or her career. Those who focus on sports often seek post-graduate education such as a diplomate from the American Chiropractic Board of Sports Physicians. But for chiropractors who simply need advice for the occasional athlete, we’ve gathered suggestions from some of the best sports chiropractors in the field.

Communication is key

“Elite athletes have a pretty good sense of their bodies. Listen carefully to get a clear understanding of the athlete’s needs, goals and expectations.”
—Dr. Edward Feinberg

“Remember, just as the athlete is part of a team, so is the chiropractor. It’s important to have strong communication skills and be able to work as a team player. When I’m working with an athlete I always try to make sure I’m on the same page as their other health-care providers.”
—Dr. Michael Tunning

Common mistakes to avoid

“When working with a new athlete, it’s common to try to do too much at first. Remember that a small change to the biomechanics of an elite athlete can have big results. Take into consideration their training and competition schedules and find a good time to implement changes.”
—Dr. Lisa Goodman

“Never eliminate the athlete from their training environment. You must always find ways to substitute some form of training to keep them psychologically in the game and minimize deconditioning.”
—Dr. Dave Juehring

“Though the chief complaint should be carefully assessed, it is also important to evaluate the entire kinetic chain associated with their particular athletic endeavor as well as their particular complaint. Sometimes subtle lesions distant from the complaint can create complicating stresses and limitations of performance.”
—Dr. Edward Feinberg

Marketing your skills to athletes

“The current interest in concussion provides a great opportunity for chiropractors to connect with teams. Educating athletes, coaches, trainers, parents, teachers and school boards on this subject can be a great way to infuse our skills into athletic teams.”
—Dr. Edward Feinberg

“The best way to get involved in elite sports is to start participating in or working with athletes at a lower level of the same sport. You also have to offer the techniques they’re looking for and market them online. Get your message on your website and social media.”
—Dr. Lisa Goodman

“Being an advocate for the athlete with parents/ coaches/administrators is helpful. Word-of-mouth goes a long way toward building your practice.”
—Dr. Dave Juehring

As Dr. Goodman puts it, “Don't aim to treat Tom Brady, aim to treat the young athlete who may become Tom Brady.” Treating elite athletes starts with having the skills they need. Then combine those skills with effective communication, savvy treatment plans, and community education to grow your practice.

About the Experts

Edward Feinberg, D.C., DACBSP, San Jose ’83, is a professor at Palmer’s San Jose campus. He’s taught sports chiropractic seminars on three continents, written two book chapters and serves as faculty adviser liaison for the American Chiropractic Association Sports Council. He was named ACA Sports Council Chiropractor of the Year in 2011.

Lisa Goodman, D.C., CCSP, CACCP, San Jose ’06, is owner of Washington Park Chiropractic in Denver, Colo. She has a strong interest in high school and collegiate athletes.

Dave Juehring, D.C., CSCS, CES, PES, DACRB, Davenport ’94, has directed the Chiropractic Rehabilitation and Sports Injury Department on Palmer’s Davenport campus since 1998. He has worked with Olympic and international athletes for the U.S. Bobsled Organization for three Winter Olympics and numerous World Championships.

Michael Tunning D.C., ATC, M.S., Davenport ’06, is the Associate Dean of Clinical Sciences on Palmer’s Davenport campus.

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