They mean you’re helping your patients. They
mean your patients trust you and value chiropractic. They’re the
goal of every chiropractor and a game changer for your practice.
Finding time to woo new patients is difficult—you’re busy providing
care and running a practice. But your patients encounter them all the
time. And the more they know about chiropractic, the more they can
advocate for you. Here are 10 ways to get them working on your
behalf, using the FREE resources available at palmer.edu/gallup-report.
Order the FREE Gallup-Palmer report posters from the
Palmer Bookstore (Davenport) by calling (563) 884-5633
or emailing firstname.lastname@example.org. Place the posters
in your adjusting rooms. Talk to your patients about them!
Share the Gallup-Palmer report videos on your waiting
Add the Gallup-Palmer report charts to your clinic website.
Write a blog post about the full 2016 Gallup-Palmer report
and link to it.
Post and tweet the graphics on social media—share and
Send Palmer’s news release on the 2016 Gallup-Palmer
report and the “First Line of Defense” and “Five Questions”
graphics to your local media.
After sending the news release to the media, follow up with
an email or phone call. Ask if they’d like to interview you
about the report to provide a local angle on a national story.
Add one of the graphics to the back of your business cards.
Include a chart or graphic in your clinic advertising.
Talk it up—“Hey, have you heard about the recent Gallup-
Palmer survey on chiropractic? It found that 95 percent of
chiropractic users say it’s effective. What do you think