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Reach out. Re-energize. Recruit.

Reach out. Re-energize. Recruit.

Alumni are using tried, true and new methods to bring students to Palmer
Winter/Spring 2009


Reach Out. Re-energize. Recruit.

Alumni are using perennial recruiting techniques as well as a few hybrid methods to yield a growing number of recruits to Palmer.
The need for chiropractic care continues to grow. As a result, the demand for skilled and compassionate chiropractors is also on the rise.

Palmer College has been preparing students to become chiropractors longer than any other college. Along the way, the College has gained an education of its own on how to recruit students. The same holds true for its alumni.

To find out how and why alumni recruit students, we interviewed seven field doctors, a clinician and a professor. Each offers a unique perspective on recruiting and the techniques they use. They are just a sampling of the many alumni who make it a part of their job to send new students to Palmer every year.
Field doctor in La Crescent, Minn.

Chris D. Wood, D.C., Davenport 2001
Dr. Chris Wood

How he makes enrollment grow: 

  • Mentors young people interested in a chiropractic career
  • Works with the Davenport Campus Admissions Office during prospective student dinners in La Crosse, Wis.

Grass-roots recruiting:
Opened pre-chiropractic clubs at Viterbo University in La Crosse and the University of Wisconsin-La Crosse.

Time investment:
Two hours a month

Rewarding results:
“It’s fun when I go to Palmer Homecoming and I see former interns from my office, or when they visit me on trimester breaks after they start at Palmer. It’s exciting to see what progress they’ve made.”

Return on investment:
When he first started recruiting he didn’t expect that prospective students would have a positive effect on his patients and help to re-energize his practice.

Field doctor in San Diego, Calif.

Martin Choy, D.C., West 2006
Dr. Martin Choy

Early recruiting:
Attended his first recruitment event as a 2nd Quarter student

How he makes enrollment grow: 

  • Assists at Palmer recruitment events in the San Diego area
  • Promotes Palmer at high school sports events
  • Encourages prospective students to job shadow at his office

The rewards of recruiting:
“In some respects, I think recruiting students is more of a benefit to me. In addition to the personal satisfaction of knowing that you’ve played a part in the student’s decision to attend Palmer, it also helps keep you enthusiastic about chiropractic and strengthens your commitment to your school.”

Technique professor on the Davenport Campus

Steven Wild, D.C., Davenport 1970
Dr. Steven Wild

Strong recruiting roots: 

  • Opened a practice and began recruiting students in 1971; retired in 2008
  • Joined the Davenport Campus faculty in 1971 where he continues to teach while volunteering as a recruiter

From patient to student: 

  • While in practice, he would ask patients who were leaning toward a healthcare profession if they had ever considered a career in chiropractic.
  • His clinic always displayed recruitment posters and other Palmer materials.

How he makes enrollment grow: 

  • Makes calls in the Admissions Office to prospective students who have inquired about the College
  • Takes part in the Prospective Student Interactive Classroom Experience in which 100 or more students and their families visit the Davenport Campus, meet students, speak with faculty and ask Admissions representatives questions. “I believe what we have here in terms of people and facilities are second to none in this profession.”
Field doctor in Clearwater, Fla.

Angela Kennedy, D.C., Florida 2006
Dr. Angela Kennedy

Early recruiting:
Began recruiting after being in school for just a few quarters and was one of the first student callers on the Florida Campus

How she makes enrollment grow: 

  • Informal recruiting while at Homecoming
  • Speaking at prospective student luncheons
  • “My family also helps me spread the word.”

Nurturing future chiropractors:
“I love it when a student follows my advice and heads to the Florida Campus, but I am more proud to hear that they choose to be a part of the Palmer family.”

How to start recruiting:
“All you have to do is speak up. If you love your profession and have passion, you just need to tell your story. You are already recruiting for Palmer if you just talk about your experiences and share your story.”

Field doctor in Little Rock, Ark.

Kendall Wilson, D.C., Davenport 2005
Dr. Kendall Wilson

How he makes enrollment grow: 

  • Holds health talks at area schools and colleges
  • Takes part in high school career fairs
  • Teaches anatomy and physiology at a technical college

Going the extra mile:
Hosts trips to the Davenport Campus for interested students in his class to teach them about chiropractic and Palmer College with the help of his wife, Niki

Cultivating a diverse student body: 

  • One Hispanic student of his had never heard of chiropractic until he met Dr. Wilson.
  • “More minority doctors are needed. I’d like to see the percentage of minority chiropractors match the percentage of minority patients.”
Field doctor/sports chiropractor in Vancouver, B.C., Canada

Richard Robinson, D.C., West 1996
Dr. Richard Robinson

A deep commitment to sports:
Field doctor and chiropractor on the healthcare team for recent Canadian Olympic teams; will do the same at the 2010 Winter Olympics in Vancouver

How he makes enrollment grow: 

  • Speaks to prospective students at Palmer recruiting events, including one held at the 2008 ACA Sports Council Symposium
  • Recruits students both in his native Canada as well as in the western U.S.

Nurturing future chiropractors:
“I had a lot of role models when I was going to Palmer, doctors who were very generous with their time and the sharing of their experiences. … This example of giving back is something I’ve tried to emulate, because I’m the chiropractor I am today in large part thanks to these doctors.”

Field doctor in Orem, Utah

John Aznar, D.C., Davenport 2000
Dr. John Aznar

How he makes enrollment grow: 

  • Job shadowing
  • Works with the Davenport Campus Admissions Office during its Utah recruiting trips
  • Advises potential chiropractic students and the chiropractic club at Brigham Young University in Provo, Utah; also speaks to classes and extracurricular groups there

Nurturing future chiropractors:
“I had one student who recently graduated and returned to the area. He called to thank me for referring him to Palmer and was seeking advice on setting up his practice. What a neat experience to see a student from start to finish!”

Why he does it:
“I love Palmer and am convinced that they offer the very best chiropractic education possible.”

Faculty clinician on the Davenport Campus

Casey Crisp, D.C., Davenport 1997
Dr. Casey Crisp

How he makes enrollment grow: 

  • Speaks at Admissions events
  • Takes part in Monday/Friday campus visits
  • Takes part in the Prospective Student Interactive Classroom Experience

From patient to student:
“When I was in private practice in Jonesboro, Ark., I had a patient bring in her child who was usually in the hospital once a month due to asthma attacks. He made tremendous strides with chiropractic care. His mom was so impressed that she decided to come to Palmer. She graduated in October 2007—10 years after my graduation.”

Why he does it:
“Palmer is chiropractic! There are no alternatives. If you’re passionate about what you do, people want to know what it is. Passion opens up dialogue and doors to people and places you wouldn’t believe.”

Field doctor in Hackensack, N.J.

David De Oliveira, D.C., Florida 2005
Dr. David De Oliveira

How he makes enrollment grow: 

  • Holds high school health fairs and community health talks
  • Speaks at Farleigh Dickinson University in Hackensack
  • Hosted a prospective student event at his practice in conjunction with the Florida Campus Admissions Department

From patient to student:
“I also speak with my younger patients about chiropractic as a career choice. They have many questions about chiropractic and what it takes to become a D.C.”

Time investment:
Five hours a month

How to start recruiting:
“When you are in the community, educating potential patients, you are also educating younger people about the field of chiropractic. So it serves a dual purpose.”

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