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Chiropractic Identity

Chiropractic Identity

Defining who we are for health care
Fall 2012

West Campus

Dr. Christina Acampora advances the chiropractic conversation with M.D.s

Dr. Acampora
Dr. Acampora

When it comes to fostering collaborative patient-care relations between the chiropractic and medical professions, few have played a more hands-on role during the past decade than Christina Acampora, D.C. (West ’92).

Following her graduation from Palmer’s West Campus, Dr. Acampora maintained a practice in Mountain View, Calif., for nearly a decade. However, after 10 years, a culmination of personal and professional factors found her at a career crossroads, which led to a position as a sales representative for Forrest Laboratories pharmaceutical company.

“I quickly learned (M.D.s) were good at some things and horrible at others,” says Dr. Acampora. “Within a month on the job (at Forrest), I remember telling a chiropractic friend, ‘If I only knew then what I know now, I would have knocked on some medical doors.’ ” In 2007, she created Aligned Methods, which serves D.C.s through web-based resources and practice-tailored, evidence-based marketing strategies.

One year later, Dr. Acampora wrote “Marketing Chiropractic to Medical Practices,” regarded as the first book to provide D.C.s with effective steps for educating the medical profession on how to use chiropractic services for their patients.

According to Dr. Acampora, researchdemonstrated efficacy, consumer demands for conservative options, and the fact that M.D.s don’t have all the answers for treating low back pain have opened doors of communication, resulting in an improved understanding of how collaborative efforts can better serve patients.

“Chiropractors provide the first stop in managing musculoskeletal pain, especially of the spine—and we’re very good at it,” she says. “Most medical professionals want to learn about chiropractic care, and most understand and appreciate the value of manipulation. If each of us gets out and talks to even just a few M.D.s in our communities, we could do more for our profession than any formal national movement. Establishing a strong reputation and building quality relationships will ultimately bring results.”

Dr. Acampora now resides in Illinois, but enjoys visiting her family in the South Bay area and making presentations at her chiropractic alma mater. “Palmer prepared me well for practice and has also prepared many other graduates, who are now leaders in the profession. For this very reason, when people ask me what chiropractic college I attended, I always answer with pride: Palmer.”

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