Mickey Burt, D.C.
This issue’s cover story on Palmer’s entrepreneurs made me think back to
when I started in practice 40 years ago. In 1973 we were facing different
challenges. For instance, back then it was unheard of for chiropractors to
work together with M.D.s on patient care.
But one thing remains the same: We were, and are, innovative. We went
out to practice in all parts of the world and we looked for unique ways to
market our practices. We didn’t have EHR programs, computers or cell
phones, but we networked in our communities and our practices grew
Chiropractic will continue to evolve; it’s the nature of our profession
and the health care arena. Innovators will continue to develop new and
better products. Research will provide new information to inform our
patient care. But one thing will always be true: Palmer’s commitment to
chiropractic. That’s evident in our identity statement, that a chiropractor
is “the primary care professional for spinal health and well-being.”
I use Palmer’s identity statement in many ways, but perhaps the most
helpful is as a conversation starter with people who may not be familiar
with chiropractic, such as legislators or business people in my
community. It’s a perfect opening statement to explain chiropractic.
Another important conversation for all of us to have is with young
people about a career in chiropractic. We all know how fulfilling being
a chiropractor is, and how vital it is to keep the best students coming to
our Palmer campuses to ensure our profession’s future. It’s as simple as
asking two questions: 1) What are you planning to do after you
graduate? and 2) Have you considered being a chiropractor?
Thank you, as always, for the work you do every day to advance Palmer
and the profession. I’d love to hear from you about your work and
accomplishments. Please feel free to contact me at mickey.burt@
palmer.edu or (800) 722-2586, option 3. I look forward to hearing from
you about our new, improved, more cost-efficient and colorful Insights.