View commonly-used terms and answers to the most frequently asked questions.
Commonly-Used Terms
Trademark
A name, symbol or combination of both which identifies the source of a product or service. In the case of licensed goods, a trademark indicated affiliation or sponsor rather than producer. In practice, a trademark also enhances the desirability of a product and, when properly controlled, can increase the value of the product as well as the goodwill inherent in the mark. For the purposes of this document, “trademark” is used to indicate any or all of the following: trademark, trade name, service mark, logo, insignia, indicia, emblem, symbol, identifying mark, mark, and name.
Registered Trademark
A trademark that has been registered with the federal government at the U.S. Patent and Trademark Office. Federal registration provides additional protection against and remedies for trademark infringement.
Infringement
Unauthorized use of a trademark that belongs to another or use of a trademark as similar to that of another as to cause the likelihood of confusion in the minds of the public as to the source (affiliation or sponsorship) of the product or service.
Licensor
One who contracts to allow another (Licensee) to use the licensor’s property (trademark) in exchange for payment, usually royalty as a percent of sales.
Cottage License
Program that allows for independent artisans to participate in the College’s licensing program by legally producing product adorned with the College’s marks and names. Through this program, crafters enter into a simple contract with Palmer College of Chiropractic Licensing Program that grants permission to individuals to produce and sell licensed products displaying Palmer College of Chiropractic indicia.
Frequently Asked Questions
What is a Trademark License Agreement?
A Trademark License Agreement is a contract granting permission to use trademarks, wordmarks, logos, and symbols associated with Palmer College of Chiropractic.
What occurs if a Business or Sole Proprietor does not obtain a Trademark License Agreement?
Trademarks, wordmarks, logos, and/or symbols associated with Palmer College of Chiropractic are the intellectual properties of the College. Unauthorized use constitutes infringement, which can lead to legal action against the infringer.
How do I submit artwork for review?
Please complete our Trademark & Licensing Application to describe and submit your request. Upload your support files or artwork for review.
